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Aalsmeer anniversary book
The director of the flower auction wanted a commemorative book to mark the 25th anniversary of the company. His only requests were that the book should be big and focused on the future. "What better way to look at the future than to talk to our children ?", says Peter, Lava’s client for this project. The team approached schools in the town of Aalsmeer and asked them to help out. "We asked the children lots of questions about flowers and the auction and used their original answers in the book, often alongside the right answers. "